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Complicated Co. explores the people, places and ideas shaping modern life. Discover thoughtful stories, curated inspiration and fresh perspectives in The Complicated Edit.

The Complicated Edit

2 spaniels sat in front of the first order for Gambol

The quiet evolution

Not everything changes with a big announcement. Some things evolve quietly, when they’re ready.

The quiet evolution

Not everything changes with a big announcement. Some things evolve quietly, when they’re ready.

Female founder smiling whilst sat outside in a black hood and black cap.

The Overstimulated Tee: Why It Exists | Complic...

Why I created the Overstimulated and It’s Complicated tees. Comfort led statement clothing designed for the real, messy, in between days of modern life.

The Overstimulated Tee: Why It Exists | Complic...

Why I created the Overstimulated and It’s Complicated tees. Comfort led statement clothing designed for the real, messy, in between days of modern life.

silly photo of founder by a Christmas tree

Christmas, Real Life & Thank You!

A short Christmas message from real life. A genuine thank you, a little chaos, and a reminder that showing up is enough.

Christmas, Real Life & Thank You!

A short Christmas message from real life. A genuine thank you, a little chaos, and a reminder that showing up is enough.

Purposeful Casual Wear at Cache Pop-Up

Purposeful Casual Wear at Cache Pop-Up

  Midlands-born label Gambol by Gob has arrived in Bristol, taking up residence at Cache in Cabot Circus. Founded by Jodie, a business coach and mentor dedicated to helping people move forward in life and...

Purposeful Casual Wear at Cache Pop-Up

  Midlands-born label Gambol by Gob has arrived in Bristol, taking up residence at Cache in Cabot Circus. Founded by Jodie, a business coach and mentor dedicated to helping people move forward in life and...

What We Learned at Knowle in the Park | Complicated Co.

What We Learned at Knowle in the Park | Complic...

Last month, we packed up the cars with caps, tees, socks (and a decent helping of nerves) and headed off for our very first in-person outing as a brand. That’s...

What We Learned at Knowle in the Park | Complic...

Last month, we packed up the cars with caps, tees, socks (and a decent helping of nerves) and headed off for our very first in-person outing as a brand. That’s...

Why Cotton Clothing is a Staple at Gambol by Gob

Why Cotton Clothing is a Staple at Gambol by Gob

At Gambol by Gob, we’re proud to design unisex clothing that doesn’t just turn heads but also respects the planet. One of our favourite materials? Cotton. It’s classic, breathable, and...

Why Cotton Clothing is a Staple at Gambol by Gob

At Gambol by Gob, we’re proud to design unisex clothing that doesn’t just turn heads but also respects the planet. One of our favourite materials? Cotton. It’s classic, breathable, and...