Making Noise 📢

A clothing brand with something to say. Here’s where we’ve been saying it.

Complicated Co. is not a quiet brand. We make clothing for people with too many tabs open, for the ones who’d rather be offline, for the days when life is loud and you just need something real to wear. In our first year, we have been shortlisted, featured and taken to the streets — and we are just getting started.

Our community is growing. Real people wearing real clothes and talking about real life. Follow along on Instagram @thecomplicatedco — or better yet, join Club Complicated and be part of it.

Three women posing together in a modern indoor setting with a sign in the background.

Offline in the room with Emma Grede

April 2026

In April 2026, we attended an intimate session with Emma Grede — entrepreneur, co-founder of Good American and one of the most prominent voices in women in business globally. Jodie was the only person in the room to ask a question. That is the kind of brand we are building. One that belongs in those rooms.

Read more here
Two women sitting on a park bench, one holding a microphone, in an outdoor setting.

Offline on the Streets

April 2026

In April 2026, we took Offline to London. We stopped strangers. We had real conversations. We asked people what offline actually means to them — and we filmed it.

Because that is what this brand is. Not a photoshoot. Not a campaign. Real people, real streets, real conversations about what it means to switch off in a world that never does.

Watch here
Stratford-upon-Avon Herald Business & Tourism Awards 2025 Finalist badge on a blue background

Shortlisted-Eco Brand of the Year🍃

October 2025

In our first year of trading, Complicated Co. was shortlisted for Eco Brand of the Year at a local business awards.

Built on 100% organic cotton, ethical manufacturing and a genuine commitment to slowing down in a world that never stops — the recognition reflects what we set out to build from day one.

We are not a sustainable brand because it is on trend. We are a sustainable brand because it is the only way we were ever going to do this.

Promotional image for 'Ladies who Launch' with a woman holding camera equipment against a moonlit background.

Featured in Ladies Who Launch

February 2025

Complicated Co. was featured in Ladies Who Launch — a platform celebrating women building businesses with purpose, ambition and a refusal to pretend it is easy. We were recognised for building a brand that is honest about modern life, built in public, and made for real people.

Text 'SHE'S electric' in purple and red on a beige background

She's Electric

She's Electric | sheselectric.co.uk

Part of the She's Electric community, a growing network of women using their collective consumer power to drive positive change across sustainability, technology and modern living.

She's Electric brings together experts, events and honest conversations for women navigating the future with confidence.

Help us bring the offline movement into the spotlight

We welcome press features, stockist enquiries and collaboration conversations. If Complicated Co. fits your platform, your store or your audience — we would love to hear from you.

Email us at contact@complicatedco.co.uk