About Complicated Co.
Meet The Team Behind Complicated Co.
Life rarely slows down... From early starts and full diaries to constant notifications, shifting priorities, and everything in between, real life is layered, demanding, and often messy.Complicated Co. exists for that reality.
We design clothing around how life feels, not how it looks. Instead of chasing trends or seasons, our collections are organised by state, the mental and emotional places we all move through.
Because what you need to wear on an overstimulated day isn’t the same as what you reach for when you need grounding, space, or momentum.
Jodie: Founder, Coach, and the Heart of Complicated Co.
Founded by Jodie, a business owner, coach, wife, and mum, Complicated Co. was born from lived experience.
Years spent balancing ambition, responsibility, identity, and change highlighted a simple truth: clothing should support real life, not add to the load.
Jodie's vision for Complicated Co. is to create a brand that truly understands the modern experience. Her background as a coach and her personal journey through themental load inform every design and every message.
She believes in clothing that works quietly in the background, supporting you as you move through the complicated, in-between moments of everyday life.
At its heart, Complicated Co. isn’t about perfection or performance. It’s about meeting yourself where you are and dressing accordingly.
This isn’t fast fashion or aspirational dressing. It’s clothing for complicated lives. Made for real life, as it actually feels.
Rach: The Voice & Support Behind the Scenes
Joining Jodie to bring the Complicated Co. vision to life is Rachael, who expertly manages our content creation, social media, customer service, fulfillment and much much more.
Rach is the creative force ensuring our message of honest relatability reaches you across platforms like TikTok, Instagram, and Pinterest. She’s also the empathetic voice behind our customer interactions, making sure every query is handled with care and every order arrives smoothly.
Rach understands the nuances of modern life and helps translate Jodie’s insights into engaging, saveable content that resonates with our community.
Her dedication ensures that the Complicated Co. experience, from your first scroll to your tee arriving at your door, is as seamless and supportive as possible.
Together, Jodie and Rach are committed to building a brand that not only offers comfortable, considered clothing but also fosters a community where real life, in all its complicated glory, is celebrated.If you’re interested in the coaching and consultancy work behind the brand, you can explore more below.
Blog posts
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International Women’s Day: Building Something C...
International Women’s Day isn’t just a date on the calendar. It’s the reason Complicated Co. exists. We’re here for ambition without apology. For building something bold. For the overstimulated. The...
International Women’s Day: Building Something C...
International Women’s Day isn’t just a date on the calendar. It’s the reason Complicated Co. exists. We’re here for ambition without apology. For building something bold. For the overstimulated. The...
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For Every Version of Mum
Motherhood doesn’t come in one shape.This Mother’s Day, we’re celebrating the overstimulated, the complicated, the quiet and the present — with honest Mother’s Day gift ideas designed for real life.
For Every Version of Mum
Motherhood doesn’t come in one shape.This Mother’s Day, we’re celebrating the overstimulated, the complicated, the quiet and the present — with honest Mother’s Day gift ideas designed for real life.
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The Rise of ‘No Chat’ Energy | Digital Detox Cu...
The Rise of ‘No Chat’ Energy: Why We’re All Switching Off There’s a shift happening. You can feel it in group chats going quiet.In unread notifications.In the polite-but-firm “I’ll get...
The Rise of ‘No Chat’ Energy | Digital Detox Cu...
The Rise of ‘No Chat’ Energy: Why We’re All Switching Off There’s a shift happening. You can feel it in group chats going quiet.In unread notifications.In the polite-but-firm “I’ll get...
