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Wearing How You Feel: Complicated Co. on The Pocket Stylist Podcast

October 8, 2026

Our founder Jodie Horgan is usually the one asking the questions on our own podcast, Complicated Conversations. This month she swapped seats and joined personal stylist Lisa Talbot on The Pocket Stylist podcast to talk about Complicated Co., organic cotton statement tees and the idea of wearing how you feel.

The episode is number 275, “Introducing you to ComplicatedCo, a new organic brand”. It came out on 1st October 2026 and runs for 28 minutes, which is roughly one dog walk, one commute or one very thorough cup of tea.

Listen to the episode on Apple Podcasts.

Who is Lisa Talbot, the personal stylist behind The Pocket Stylist?

Lisa Talbot is a personal stylist who helps women feel confident in what they wear. She offers wardrobe reviews, personal shopping and style consultations across London and the home counties.

The Pocket Stylist is her weekly style podcast. At 275 episodes, she has talked a lot of people through a lot of wardrobes.

That made her a good person to talk to. A stylist spends her working days on the question we built this brand around: why does getting dressed feel hard, and what would make it easier?

Wearing how you feel: clothes for real life, not the tidy version

Life rarely slows down. Early starts, full diaries, constant notifications, priorities that shift before lunch. Most clothing is designed as if none of that is happening.

Complicated Co. starts from the other end. We’re an independent British clothing brand based in Stratford-upon-Avon, and we don’t organise our collections by trend or by season. We organise them by state: the mental and emotional places we all move through in an ordinary week.

What you want to wear on an overstimulated day isn’t what you reach for when you need grounding, or space, or a bit of momentum. That’s what we mean by wearing how you feel. If the idea is new to you, our guide to mood-dressing explains the psychology behind it.

Our organic cotton statement tees, edit by edit

Every edit is built around a feeling, and every statement tee says one quiet thing.

Mental Load Edit: for the people carrying more than anyone can see. Home of the Overstimulated tee.
Digital Detox Edit: for choosing presence over performance. This is where you’ll find the Offline edit (our Offline tees and the washed cotton Offline cap), made for having the space to switch off and reconnect with yourself.
Acceptance Edit: for the version of you that’s done pretending. See: the Unfiltered tee.
Movement Edit: for the people who move to think.

What a personal stylist and a slogan t-shirt have in common

Lisa’s work is about building a wardrobe that works harder, so getting dressed becomes the easiest part of your day. We’re after the same thing from a different direction.

A tee you’d happily reach for on a bad Tuesday is one less decision. It goes under a blazer, over a long sleeve or with the jeans you were going to wear anyway. Our guide on how to style a statement tee has more outfit ideas. And it says the quiet bit for you, so you don’t have to.

It’s the idea behind a line of Jodie’s that we keep coming back to: “Most slogan tees shout. Our statements simply whisper.”

Why organic cotton matters to us

Lisa introduced us as a new organic brand, and that part matters. Our tees are made from GOTS certified organic cotton. GOTS, the Global Organic Textile Standard, covers the whole supply chain, from the raw fibre through to manufacturing, with environmental and social criteria at each stage.

We’d rather you owned one organic cotton t-shirt you wear constantly than five you wear once. That is what sustainable fashion actually means to us, and you can read the detail on our Ethics & Sustainability page.